Google’s Ad filtering mechanism
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Google’s filtering mechanism for Ads is based on a number of
factors. Let’s take a look at some of these factors:
1. Relevance to content: This is the single most important Ad
filtering criterion that is used by the Google AdSense program. In
fact, it is this filtering concept that gives Google AdSense
program an important edge over the other advertising programs. The
Google AdSense program determines the main topics/subjects of the
website content and serves the Ads that are relevant to the same.
Since Google AdSense is a global program, the relevance of Ads is
also checked with respect to geography and the language of the
content on the website. Note that AdSense can actually be used in a
number of languages not just English.
2. Appropriateness of content: Websites are based on varying
themes. There are websites that are based strictly on Adult themes
while the other sites are family friendly ones. Since Google’s
AdSense program is open to all website owners and advertisers (who
comply with the AdSense program policy), Google also controls the
content of Ads to prevent Offense to anyone who sees the Ads.
Google does this by using sensitive language filters and language
experts. Google uses strict rules and guidelines for conducting an
editorial review on the content of Ads. It also asks you to provide
information about what kind of Ads (e.g. sexually-oriented, war
oriented etc) you deem as inappropriate for your website.
3. Competition filter: Since Google serves Ads based on the content
of the websites, it’s quite possible that the Ads of competitors
get displayed on a website that sells a particular product or
service. To avoid this, Google provides a facility to the website
owners wherein they can specify competitors or advertisers whose
Ads should not be displayed on the website.
4. Choose your own: You can also choose default Ads to be shown in
case Google AdSense program is not able to serve Ads to your
website (due to unavailability of suitable Ads, etc).
Have You ever wondered how people make money through the internet
by doing almost nothing?
http://great-money.net/adsense.html
